The purpose of a product description and a case study, for example, are far different in nearly every category. From intent and formatting to length and the presentation of the final product, they have very little in common. Although both are forms of marketing copy and fulfill a general need to engage customers, that’s one of the few similarities they share.
When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.
Ad copy is a very specific type of content. It is designed to get the reader to respond or take action. In a standard sales setting, salespeople spend several minutes to several hours answering prospective customers' questions and addressing their concerns. Without this interaction, many of the customer’s objections would go unanswered. If a customer has unanswered objections, they will not buy the product or service.
CopyPress pays out writing assignments per word, depending on individual campaigns. As a content writer, you’ll be assigned projects that you can accept or reject. An editor will review your work. Projects are typically blog posts in the 300- to 500-word range. While some reviews on Glassdoor suggest a net-90 payment window and low payment rates, other reviews note high work volume.
Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts.
hi Gregory, the way you have highlighted the use of “you” made me surprised for so far i was told use of “we” and “Our” were to increase the chances of a reader believing the statement, more often than when said “you”. For instance, “You always had such problems” is not always appealing to a reader, but “we always had such problems” was better trusted. Because by using “we” we get to become a part of the reading(clients) people.
The subject line is what gets your e-mail opened, so don't write something quickly just before sending. You have to convince your readers that they really need to open your e-mail. The best word you can use to get the reader's attention is you. The word you says that the message is about them. Other great words for subject lines (and headlines) include new, exciting, exclusive and introducing. Also, try to keep your subject line to 50 characters or less, including spaces.
Great advice, Henneke. I agree that it’s best to avoid using any unnecessary adjectives. When I’m writing about a mediocre topic, I’m often tempted to add a bit more emotive vocabulary to make things sound ‘interesting’. However, as you say, what’s really important in copywriting is knowing what readers want, and making sure they understand how they will benefit from whatever you’re writing about.
97% of consumers surveyed by @Pardot said bad #content negatively has impacted their trust in brands. #marketing Click To TweetMost businesses understand that they need to up their content game — that’s why our last post about web content writing tips was one of the most popular we’ve ever written. But just wanting to do better won’t make you a great website content writer, and the differences between strong and weak content marketers can make a significant difference in brand perception, web traffic and conversions.