Notice how the second sentence is somehow less exciting (even though it contains a killer lion?) That;s because the active voice emphasizes the action with “the lion attacked.” In the passive voice, the village is the subject. The agent (the lion that performed the action) is only mentioned afterwards using the prepositional phrase “by the lion.” It’s almost an afterthought.


When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.
While you can sign up for content writing classes or go to college for writing, this isn’t a requirement. Many clients simply want to work with reliable content writers who can meet deadlines, accept revisions willingly, and create good content. With that said, education and experience in writing helps prove to clients you’re capable, professional, and serious.
While it's true Google can do a lot of the distribution work for you, it hinges on making smart decisions with your content strategy. In other words, Google might distribute the content you create, but it might distribute it onto page 32. Your job is to make sure as much content as possible appears as high up on page one as possible. This means your writers should be working closely with your SEO specialist to determine what keywords to go after -- ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. Of course, that content should also be optimized for on-page SEO to improve its chances of ranking highly. 
Theory #1: The mere act of publishing content on a regular basis does a lot of the "distribution" work for you -- if you consider search engines a distribution channel. (Which I do, considering how often people use them to find content.) If you create content on a regular basis that's informed by keyword research and optimized for search, Google takes care of the rest of your content distribution plan.
We have the team. We have the technology. Now we have to actually start "doing" the content marketing. In this blog post, we can't cover every manner of sin when it comes to creating content, but we can go over 1) the types of content assets a content marketing team could be creating to demonstrate the breadth of the opportunities available to the content marketing team, and 2) who should be involved in creating those assets.
You can choose to apply for assignments on various content writing platforms to receive work. This isn’t the most profitable way to become a freelance content writer, but it can be less stressful and give you more time to focus on writing instead of sales. When you find your own companies for which to write content, you’ll be responsible for finding the client, organizing the contract and payment terms, and doing all the customer service tasks, including delivering the assignment and follow up. Content writing platforms take care of this for you and pay you a portion of what they charge their clients to write the work.
Wow! You have hit everything right on the money here (no pun intended). Any time you want to work with people, build relationships, trust, etc. you have to know how the human mind works. This blog post does just that beautifully! Our imagination is powerful. Our problems need resolutions. Our stories are relational. Combining all of these elements together is impact full. Not just to bring in more revenue, but to just know you are making a difference in life of someone else. It’s just like what the great Zig Ziglar has taught for years. “You can get whatever you want in life if you are willing to help enough other people get whey they want.”
With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
Do you have a great customer quote that you can include in your e-mail? A brief and convincing quote can add credibility to your campaign. The more real you can make the person to your readers, the better. Including their name, what city or state they live in and even a photo, if it fits your campaign, is a great way to communicate the value of your service.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
The process of becoming a writer for ContentWriters.com is relatively easy. You will need to apply through the writer sign up form, supply your most current resume and a few writing samples, and take an English proficiency test. If your application looks to be a good fit for the kinds of assignments that are available, a staff member from ContentWriters will conduct a brief phone interview.
The proxy for content marketing in the following charts is "Attract", since content marketing is the top-of-the-funnel activity that attracts people to your business. "Convert" and "Close" refer to middle-of-the-funnel and bottom-of-the-funnel marketing activities, like email marketing, nurturing, sales enablement, marketing ops, conversion rate optimization, etc.
×