Who is this e-mail going to? Picture the average person on your list. Give them a name, even. Think about what their day is like. Think about what's important to them. What are they passionate about? How old are they? What products or services have they purchased from you in the past and why? The more you know about the audience you're writing for, the more targeted and relevant your copy will be.

With the pace of social media and the frequency of blogging, not to mention that many of your content assets will be used across multiple campaigns and teams, a lightweight project management tool is critical. I recommend using a free software called Trello, which helps you organize your content, set deadlines, attach files, and collaborate with multiple teammates. Another great tool for keeping content projects organized from planning to publishing is Zerys -- a content marketing tool with a built-in marketplace of professional writers. 
Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
You have to be clear with your copy. If you’re selling yourself as a social media marketer, you can’t simply say, “If you need a social media marketer, I’m your guy (or gal).” You want to actively show your potential clients why they should choose your services (for example, Choose me because I have five years’ worth of experience in improving social media awareness for big brands, like…).
Your social media manager should also invest in growing your presence on social networks so that the content you share reaches an ever-growing audience. Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans. The fans' networks work to help your content spread -- so the larger their networks, the better your content's distribution. 

Marketing copywriters prepare creative and persuasive copy to urge consumers to purchase a client's goods or services. Copy is used in several media vehicles, including television, print and radio. Prospective marketing copywriters should seek a bachelor's degree in communications, English, journalism, advertising or marketing. In addition, examples of previous writing or completion of an internship program can be beneficial. Marketing copywriters should also be knowledgeable about their employer's industry, services and/or product line.
We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to: 
Great advice, Henneke. I agree that it’s best to avoid using any unnecessary adjectives. When I’m writing about a mediocre topic, I’m often tempted to add a bit more emotive vocabulary to make things sound ‘interesting’. However, as you say, what’s really important in copywriting is knowing what readers want, and making sure they understand how they will benefit from whatever you’re writing about.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
Check your local college or university for a technical writing certificate program. Look at the faculty of the program to confirm you are being taught by professionals in the field or working content writers who are familiar with the demands of the writing industry. Certificate programs can be beneficial for writers who are new to content writing or technical writing.[6]
I am a little biased here because I have worked with them in the past, but The Hustle does a lot of things from a copy standpoint really well. My personal favorite is their email opt-in page –– "Your smart, good looking friend that sends you an email each morning with all the tech and business new you need to know for the day." They have expertly created a trusted and personable brand through conversational copy. 

We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
Businesses focused on increasing sales through content marketing should look at traditional e-commerce metrics including click-through-rate from a product-page to check-out and completion rates at the check-out. Altogether, these form a conversion funnel. Moreover, to better understand customers' buying habits, they should look at other engagement metrics like time spent per page, number of product-page visits per user, and re-engagement.
I like #1, “Make em’ feel something” because of what it DIDN’T say. People like to think they’re so sophisticated and rational; “Just the facts, ma’am.” Because, armed with the facts, they will make the perfect decision. “I don’t want to be sold to, just tell me what you do and I’ll make up my own mind.” HAHAHA. The fact is, they don’t. They don’t decide AT ALL. They move on to the next shiny object, procrastinate, and don’t do anything, don’t buy anything. “Make em’ feel something” and you can move them to take ACTION.

Content writers might enroll in electronic writing certificate programs. These programs are available at the undergraduate and graduate levels and offer courses in such topics as Web design, blogging, wikis, electronic rhetoric, and technical writing. In many cases, employers are more considered about writing and grammar skills than with education. Many employers require a writing test to be completed by applicants.


Most product descriptions on e-commerce websites are full of mumbo jumbo. You’re already doing better than most if not each description is mumbo jumbo. 🙂 Most of us get tired of writing product descriptions after some time, and that’s when the mumbo jumbo sneaks in, because we can’t think of anything else to say anymore. Try not to write one category in one go, but jump around from category to category. That usually helps to keep it fresh. 🙂
CopyPress pays out writing assignments per word, depending on individual campaigns. As a content writer, you’ll be assigned projects that you can accept or reject. An editor will review your work. Projects are typically blog posts in the 300- to 500-word range. While some reviews on Glassdoor suggest a net-90 payment window and low payment rates, other reviews note high work volume.

We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
No, that's not a good idea. Different audiences will respond to different messages depending on their demographics, behaviors, experiences and so on. For example, if you're writing copy for a direct-mail piece that will be sent to prior customers, your messages should be very different from those that would appear in a mailing to prospects. One audience is already very familiar with your products and services, while the other has no prior experience to draw from. Clearly, the messages to both audiences must be different to achieve the maximum response rates possible.
Take it from someone who writes for a living: Just start writing. Your first idea is probably not going to be a winner, and that’s why you should get it out of the way as soon as possible. Write out all of the ideas you have for your copy, no matter how silly– you may be surprised at what gems come out of a brainstorming session where you don’t edit or criticize your creativity.
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