You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.
I’m pretty much a stickler for the hand copy idea, as I have been through copyhour not once but twice! I reckon I have copied over 140 letters by hand (yes, it hurts) The strange thing is that I find that actually trying to write my own copy has been a better exercise than copying others. I’ll keep doing the hand copy though because it forces you to read successful copy s-l-o-w-l-y and take it all in.
Everywhere, there are people / small businesses trying to create their own website who get stuck and need help. As a copywriter, you are the ideal person to help them, because you don’t just give them “a website”. With copywriting skills you can give them something which delivers their message powerfully. (The technical side of creating a website can be easily learned – just sign up for free accounts with Blogger, Wix, Weebly…and play around with them to get familiar.)
Obviously there are dozens of very large companies offering home insurance, and so differentiating yourself in this particular market could be pretty tricky. However, EverQuote has done a pretty good job of making this ad compelling. Note that the very first copy in the headline—a price—is “$97," which helps overcome prospects’ fear of being gouged for insurance.
This course contains over 25 lectures and close to 4 hours of video content. No matter if you’re new to copywriting or someone with experience, there is something to learn. For example in along with learning about different kinds of copywriters, I’ll also give you to secret to time management for writers. Hint: it all starts with something you use in the kitchen and you can’t eat it.
Use a newspaper article from a local publication or an online publication and break it down based on the upside triangle structure of a typical newspaper article. Does the article conform to the traditional structure or does it use a different structure or form? Does the writer seem credible and believable? Does the article use reputable sources and quotes to support any arguments in the article?
Hey Nev! Awesome post. It’s very informative for someone new (like me) to copywriting. This post couldn’t have come at a better time for me. I like your tips and I’d like to give you one that is working well for me. Just write. Every day I have been creating the habit of writing daily. Just having a daily goal with a super-simple task to complete helps tremendously. I think Stephen King recommends daily writing practice, too. It’s working well for me as I increase my skills and learn new things. And that’s my 100 words for the day!