I think that if you ever plan on opening your own agency in the future, then working as an agency copywriter for a while would be a very good experience.  I’ve personally never had a job before, which is great….but when it comes to selling to very large corporations, it’s taken me longer to figure out the process since I was never exposed to that environment.
!function(n){function t(t){for(var e,o,i=t[0],u=t[1],c=0,s=[];c1)for(var e=1;e1&&arguments[1]!==undefined?arguments[1]:"",e=window,o=Date.now();if(n=t+n,e.ansFrontendGlobals&&e.ansFrontendGlobals.settings&&e.ansFrontendGlobals.settings.gates&&e.ansFrontendGlobals.settings.gates.react_console_log_perf_info){var i=e.performance&&e.performance.now?e.performance.now():o;console.log("".concat(n,": ").concat(i))}r[n]=o}},VLrD:function(n,t,e){"use strict";n.exports=e("E2g8").polyfill()},bxUX:function(n,t){n.exports=apollo-cache-hermes},oqNQ:function(n,t,e){"use strict";e.r(t);e("VLrD");var r=e("S0B4");Object(r.a)("entryLoaded");var o=function(n){return!("undefined"!==typeof fetch&&"undefined"!==typeof Promise&&Object.values&&Object.entries)?function(t){e.e("polyfills").then(e.bind(null,"ZjFC")).then(function(){n(t)})}:n},i=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"A+VG")).then(function(t){return n(t)})}),u=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"SKAY")).then(function(t){return n(t)})}),c=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"pys6")).then(function(t){return n(t)})}),s=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"Gnru")).then(function(t){return n(t)})}),a=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"0xW3")).then(function(t){return n(t)})});window.runApp=function(){Object(r.a)("runAppCalled"),i(function(n){n.runApp()})},window.inlineReact=function(n,t,e,o){Object(r.a)("InlineReactCalled","loadable"),l(n,t,e,o)},window.shimProxy=window.shimProxy||{webnodeSubscribeEventsQueue:[]};var f=!1,l=function(n,t,e,o){var u=function(){f||(f=!0,i(function(i){Object(r.a)("StartAppInlineReactCalled","loadable"),i.inlineReact(n,t,e,o)}))};window.shimProxy.webnode?window.shimProxy.webnode.subscribe("REACT_LOADABLE_LOADED",u):window.shimProxy.webnodeSubscribeEventsQueue.push(["REACT_LOADABLE_LOADED",u])};window.renderPrefetchedPage=function(n,t,e,r,o,u){i(function(i){i.renderPrefetchedPage(n,t,e,r,o,u)})},window.renderPrefetchedPageRelay=function(n,t,e){i(function(r){r.renderPrefetchedPageRelay(n,t,e)})},window.reportPageSpeedData=function(n){c(function(t){return t.reportPageData(n)})},window.setTimingData=function(n){c(function(t){return t.setTimingData(n)})},window.setGlobalMetadata=function(n){s(function(t){return t.setGlobalMetadata(n)})},window.updateGlobalMetadata=function(n){s(function(t){return t.updateGlobalMetadata(n)})},window.setServerPerfCheckpointData=function(n){c(function(t){return t.setServerPerfCheckpointData(n)})},window.setWebnodeLoadable=function(n){a(function(t){return t.setWebnodeLoadable(n)})},window.installSettings=function(){u(function(n){return n.installSettings()})}},yLpj:function(n,t){var e;e=function(){return this}();try{e=e||new Function("return this")()}catch(r){"object"===typeof window&&(e=window)}n.exports=e}});
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.
See how these brands combine two starkly different concepts to tell a story or create an image? You can do that in your copy, too. As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]

The U.S. Bureau of Labor Statistics (BLS) reported that writers in general earned a mean yearly salary of $73,090 as of May 2018. However, there was a wide variance in wages among writers. The bottom ten percent of professionals took in $31,700 or less each year, while the top ten percent of these workers made $121,670 or more annually. The BLS reported that technical writers in particular earned a mean wage of $75,500 as of 2018, with most of these professionals making between $43,110 and $114,930 each year.


Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
!function(n){function t(t){for(var e,o,i=t[0],u=t[1],c=0,s=[];c1)for(var e=1;e1&&arguments[1]!==undefined?arguments[1]:"",e=window,o=Date.now();if(n=t+n,e.ansFrontendGlobals&&e.ansFrontendGlobals.settings&&e.ansFrontendGlobals.settings.gates&&e.ansFrontendGlobals.settings.gates.react_console_log_perf_info){var i=e.performance&&e.performance.now?e.performance.now():o;console.log("".concat(n,": ").concat(i))}r[n]=o}},VLrD:function(n,t,e){"use strict";n.exports=e("E2g8").polyfill()},bxUX:function(n,t){n.exports=apollo-cache-hermes},oqNQ:function(n,t,e){"use strict";e.r(t);e("VLrD");var r=e("S0B4");Object(r.a)("entryLoaded");var o=function(n){return!("undefined"!==typeof fetch&&"undefined"!==typeof Promise&&Object.values&&Object.entries)?function(t){e.e("polyfills").then(e.bind(null,"ZjFC")).then(function(){n(t)})}:n},i=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"A+VG")).then(function(t){return n(t)})}),u=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"SKAY")).then(function(t){return n(t)})}),c=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"pys6")).then(function(t){return n(t)})}),s=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"Gnru")).then(function(t){return n(t)})}),a=o(function(n){Promise.all([e.e("vendor"),e.e("common")]).then(e.bind(null,"0xW3")).then(function(t){return n(t)})});window.runApp=function(){Object(r.a)("runAppCalled"),i(function(n){n.runApp()})},window.inlineReact=function(n,t,e,o){Object(r.a)("InlineReactCalled","loadable"),l(n,t,e,o)},window.shimProxy=window.shimProxy||{webnodeSubscribeEventsQueue:[]};var f=!1,l=function(n,t,e,o){var u=function(){f||(f=!0,i(function(i){Object(r.a)("StartAppInlineReactCalled","loadable"),i.inlineReact(n,t,e,o)}))};window.shimProxy.webnode?window.shimProxy.webnode.subscribe("REACT_LOADABLE_LOADED",u):window.shimProxy.webnodeSubscribeEventsQueue.push(["REACT_LOADABLE_LOADED",u])};window.renderPrefetchedPage=function(n,t,e,r,o,u){i(function(i){i.renderPrefetchedPage(n,t,e,r,o,u)})},window.renderPrefetchedPageRelay=function(n,t,e){i(function(r){r.renderPrefetchedPageRelay(n,t,e)})},window.reportPageSpeedData=function(n){c(function(t){return t.reportPageData(n)})},window.setTimingData=function(n){c(function(t){return t.setTimingData(n)})},window.setGlobalMetadata=function(n){s(function(t){return t.setGlobalMetadata(n)})},window.updateGlobalMetadata=function(n){s(function(t){return t.updateGlobalMetadata(n)})},window.setServerPerfCheckpointData=function(n){c(function(t){return t.setServerPerfCheckpointData(n)})},window.setWebnodeLoadable=function(n){a(function(t){return t.setWebnodeLoadable(n)})},window.installSettings=function(){u(function(n){return n.installSettings()})}},yLpj:function(n,t){var e;e=function(){return this}();try{e=e||new Function("return this")()}catch(r){"object"===typeof window&&(e=window)}n.exports=e}});
While most people can write, few people do it well -- fewer still are those who can write good marketing copy. Effective copywriting requires a marketing slant -- and not every writer is a salesperson. As a marketer, you need to know how important it is to highlight the crucial aspects of a product when you have seven seconds to get your points across.

P.S. – One final tip. Don’t ever use your copywriting skills to sell substandard products that don’t actually help people. If you do, a time will come when all the disappointment you’ve added unto the world will come back to you in some form. Make sure that part of your initial consultation involves you evaluating the client’s product and making sure it’s up to snuff. If it’s not, offer to help them make it better for an additional fee. Learn how good direct response products are made. Your client will appreciate the help and the world will be made better because of your vigilance.
Low pay. Most content writing positions do not pay well, especially entry level writing positions. Small newspapers or publications are often good places to start in terms of gaining experience and contacts. But often, the compensation will be $10-$12 an hour.[2] The average salary for content writers in the United States is $40,000 a year. Higher paying positions in the content writing field include project managers, online researchers, and proposal writers. However, you will need higher levels of experience to qualify for these positions.[3]
Finally, a great content writer should not be “just another” contractor or employee.  We are your allies in the quest for online success. We do what we do because we want you to succeed – because your success is also our success. As long as there are businesses thriving with a content writer on their staff, we know that it is all thanks to our relationships with our employers.  If you need an ally who understands how to use research, good editing, attractive design, and proper SEO techniques to take your web content to the masses, then you need a content writer.

Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on. 

The reason is: people are looking to hire you based on your skills at copywriting.  Not “how fancy your website looks.”  This is a common mistake.  Look how crappy my copywriting consults page is.  That page generates huge returns even though it sucks super bad.  The desire to buy is created from previous exposure to me, NOT the way the page looks.
So if you wanna become an Agency Copywriter, I would suggest you learn the basics of direct-response marketing to learn about sales, but then ALSO make yourself familiar with social media marketing and how it will look in the future.  Read studies about how Twitter is used in advertising, or how Pintrest is used in advertising, or how Instagram is used in advertising, or how Facebook is used in advertising.
Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –

Since you’re a an employee on a salary at a big corporation, you don’t get to share in the rewards of your marketing.  So if you increase sales by 30% and your client makes an extra $30,000,000 that year……you don’t make any more money.  After all, they were PAYING YOU to do all that work, and you did all that work with a TEAM….so it’s impossible to tell if the 30% increase was caused by a single person.

The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
×