It can help, but other degrees also have content writing value. For instance, the ability to synthesize and relate complex information is key to content writing, but can also be acquired from studies in education or philosophy. Companies that offer content writing positions tend to find it easier to train someone in a complex topic than to train someone to write, however. For example, as a healthcare professional with mediocre writing skills, you're less likely to be hired as a healthcare content writer than a strong writer with no healthcare background (but who can be trained in healthcare topics).
The answer to your question depends on the reason you’re trying to learn copywriting. If you want to make a living as a freelance copywriter, the best thing to do is just to start doing it. Study every piece of copywriting you can find, write it out by hand, dissect it and decide how you would improve it. At first this will seem really difficult but it will quickly get easier if you keep at it.
Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.
Since you’re a an employee on a salary at a big corporation, you don’t get to share in the rewards of your marketing. So if you increase sales by 30% and your client makes an extra $30,000,000 that year……you don’t make any more money. After all, they were PAYING YOU to do all that work, and you did all that work with a TEAM….so it’s impossible to tell if the 30% increase was caused by a single person.
To accurately and efficiently isolate your target prospect's problems (which will illuminate the benefits most fascinating to them) start by answering a series of questions about their personal background, their company and the position they hold, and their challenges, goals, and shopping preferences. In other words, create a buyer persona. As a result, you’ll amass an abundance of invaluable information that you can then use to attract attention and inspire action.
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