Content Marketing is one of those fields that are expanding day by day and seems to have a huge demand. So this platform has come up with a series of 59 courses and training to cater to your needs. Focusing on the various features of this topic such as social media, foundations, podcasting, newsletters and more, it is certain that there is a lot to learn based on different levels of difficulties. By the end of your chosen program, you will possess the skill to work on relevant projects.
To some writers, writing online content is basically equivalent to journalism. They contribute articles to e-zines, corporate blogs, and other such places on the web. Yet more content writers spend their days working exclusively for small businesses, and some even write content for government websites.  Content writers are full-time employees and independent contractors. We are SEO specialists and html experts. We’re reporters, experts, comedians, and salespeople. We’re the filter and the amplifier that sends your voice out into the universe, and when used effectively, we are the keys to success on the web.
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This blue box section was written by a successful copywriter named Jason. He doesn’t have a website, doesn’t have any fancy business cards…..yet still manages to make 5-figures plus (per month) as a freelance copywriter through just referrals and word of mouth in very specific niches.I asked him to write some tips for you, and they actually come out damn good! Here’s Jason:So you want to be a copywriter? I’ll keep my story brief and offer a handful of tips that should be useful for all levels of copywriters – beginner through advanced.I got my start in a very unique way. I never went to college, and in fact I never even finished high school, and yet I run a successful six-figure copywriting business working online as I travel the world. As I write this now, I’m currently living in Paris, France and exploring French culture. I live where I want. I choose my clients. I have lots of freedom in my life. And I get paid for it :)Unlike my classmates in school who went on to get degrees and corporate jobs, I followed a different path. You wanna know what started all this?
So if you wanna become an Agency Copywriter, I would suggest you learn the basics of direct-response marketing to learn about sales, but then ALSO make yourself familiar with social media marketing and how it will look in the future.  Read studies about how Twitter is used in advertising, or how Pintrest is used in advertising, or how Instagram is used in advertising, or how Facebook is used in advertising.

Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.
Tip #5 – One of the best bits of advice that I got from John Carlton was to become a “shameless whore” for a while. Take any job at any price. You need to practice doing good work, then having it rejected so you are forced to do better work. You have to practice setting and meeting deadlines. Learn the basics, then get on Elance and just take any job you can get for any price until the demand begins to exceed the supply.

See how these brands combine two starkly different concepts to tell a story or create an image? You can do that in your copy, too. As long as your juxtaposition makes sense -- as long as it connects the dots and isn’t trite -- you’re likely doing your reader a favor by helping them experience your offer in a fresh, descriptive, and interesting way.


Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.
Immediately I started using his copywriting style to sell my own dating advice programs, and it worked! My conversions improved, my income went up, and I was hooked. At that time I still wasn’t making enough to not have a job, so I began offering my copywriting services to people on The Warrior Forum (a free discussion forum where thousands of online marketers congregate). I posted on there offering a free copywriting critique to anyone who asked. In the critique I gave several pointers that would help them improve their copy, and then I offered them a discounted price for a full sales letter since they bothered to contact me.
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.

Tip #11 – Your clients will almost always try to get more services out of you for their money. This is common, don’t take it personally. I used to get angry about this. Then a friend told me that instead of saying “no”, just say, “Sure I can do that, and here’s how much more it’ll cost.” Thousands of dollars were added onto my income because of that one distinction.
Marketing professionals need to know the art of conversation. They know to mirror the tone of the people they are talking to and to tailor their language as well. The average American reads at the grade-school level, so that means that you must develop writing strategies that speak to the reader in simple, direct terms (see also: Don't Be a Content Snob: Listen to What Your Audience Wants). Writing the way people talk is necessary, even if copy is filled with fragmented sentences.
No matter who we’re writing for, or what sort of material it is, every content writer is a researcher first and a writer second.  In nearly every case, the content writer will be dealing with a subject that he or she is not familiar with, and must do adequate research to ensure that all the information presented in his or her article is accurate, current, and doesn’t contradict the company’s existing messaging. Good research is the foundation of good content writing. And for those of you wondering, yes, this article is the rare exception to that rule – I actually knew this stuff already.

"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to: 
Tip #4 – The best copywriting courses out there will probably cost you a thousand bucks or more. I’m looking to purchase Gary Bencivenga’s program next. It’s a DVD home study course that costs $5,000. Does that sound like a lot? One project for me is worth between $15,000 and 25,000. If I learn one thing from that course that improves my copy enough to get more projects like that, then the $5,000 was a bargain.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]
So if you wanna become an Agency Copywriter, I would suggest you learn the basics of direct-response marketing to learn about sales, but then ALSO make yourself familiar with social media marketing and how it will look in the future.  Read studies about how Twitter is used in advertising, or how Pintrest is used in advertising, or how Instagram is used in advertising, or how Facebook is used in advertising.
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