Tip #12 – Create the habit of offering more value than you take. I learned that from the dating advice world. Always lead with the giving hand, not the taking hand. Do you think I get anything for writing this document up when I should be outside exploring France? Nope. But Neville has always been a giver with me and everyone else he interacts with. I’m volunteered to write this for him because he’s a friend. Maybe you’ll be a friend of mine in the future too. I don’t know. But I’m not doing this to get something out of it. I’m enjoying a lifestyle that most people dream about, and it’s thanks to all that I’ve learned over the years and the clients who supported me. I am more than happy to give back to the world in the form of helping you with this small collection if wisdom I’m sharing. Make sure you become someone who does the same.
To accurately and efficiently isolate your target prospect's problems (which will illuminate the benefits most fascinating to them) start by answering a series of questions about their personal background, their company and the position they hold, and their challenges, goals, and shopping preferences. In other words, create a buyer persona. As a result, you’ll amass an abundance of invaluable information that you can then use to attract attention and inspire action.
Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
Tip #7 – Choose one industry and master it. For 16 years now I’ve done a lot of work in the dating advice industry. There are very few copywriters in the world who know more about what the customer’s desire and pain points than I do. If you’re passionate about fitness, then stick with that niche and devour that industry’s best offers. Become a stalker of good copy in your favorite niche.

These set of video tutorials have been specifically designed to explore the different writing styles and fundamental concepts of storytelling. Go through these 29 courses and choose the one that fits your requirement and experience level. With relevant demonstrations, sources of inspiration and advice for coming up with engaging ideas it is easy to see why these tutorials are crowd favorites.
While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
You’re going to get exposed to TONS of brands.  And some of these brands sell in excess of $100,000,000/year of just a single line of products.  Even if you’re dealing with something trivial as laundry detergent, you’re still dealing with enormous sums of money!  This is a great thing.  That’s because when you’re dealing with that much money, people are VERY CAREFUL with making moves.

If you want to start a career as a content marketer then this course is worth a look. Throughout the lessons, you will look at the core strategies used to acquire and retain customers profitably.  Specifically, you will focus on the techniques to develop, organize and implement the strategies. Following which the lectures will show you to analyze and measure the effectiveness of the implemented ideas and build your professional brand and authority.


Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.  Here are a few good examples of long-form, quality content written by Scripted writers:
A team of 30+ global experts have compiled this list of 10 Best +Free Content Marketing & Writing Certification Courses available online for 2020. More than 15000 professionals have benefited from these free and paid learning resources that will help you excel at content marketing and writing. The training courses are suitable for beginners, intermediate level learners as well as experts.
Practice article writing. Learn how to write a newspaper article and how to write a wikiHow article. As a professional content writer, you may find a position that focuses on journalistic article style writing, or more educational how to writing. Study the form, structure, voice, and tone of each type of article so you are familiar with both types.

Tip #11 – Your clients will almost always try to get more services out of you for their money. This is common, don’t take it personally. I used to get angry about this. Then a friend told me that instead of saying “no”, just say, “Sure I can do that, and here’s how much more it’ll cost.” Thousands of dollars were added onto my income because of that one distinction.
Marketers understand that they must always ask for business. No matter how stellar the presentation or the article, leaving the customer without clear direction to contact you or order the product will ensure that orders get lost in the process. True professionals understand they must create urgency and direct the customer to the next step. This is why you often see "contact us today to order" in bold or bright red type -- there is no mistaking what to do next.
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Make sure someone else checks for errors    Consider asking several people to look over the publication. You need impartial help of two kinds. First, ask someone who is similar to your target audience to review your work and tell you whether the message is coming across clearly. Are they hooked? Does it leave them with unanswered questions? Second, ask someone to proofread for you. Misspellings, typos, and poor grammar reflect poorly on your business.
If you are working on your own, wanting to build your brand, not knowing where to begin, then this could be the place to start. A very elaborate course of 4.5 hours teaches you about not just how to write and publish using various social media channels,but also teaches you the business aspect of how to make your solo journey successful. If you are interested in whatsapp, do check out our take on whatsapp marketing.

Henneke, always smart, good reading your work. FYI yours was the third About page guide I bought to try and draft something that wasn’t cocky or ridiculous and yours was by far the best. That’s why I subscribed so your site and bought your kindle gear. Not only that but the tasty recipe made my day, it was such a fun surprise and fitted you completely. I wish you well and admire you. 
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