Create a portfolio of work to share with potential clients or bosses. While degrees and recommendations are super helpful, your portfolio is the best example of your talents as a copywriter. To put a portfolio together, gather as many examples of your copywriting as possible. Pick out your best pieces, and these will be the ones you’ll show to possible clients or during job interviews to showcase your skills.[12]
I’ve never written a cold email to potential clients (it is a valid tactic, and many copywriters use cold emailing to find clients). I got all my first clients through guest posting. I wasn’t planning to be a copywriter and I didn’t feel ready for it either, but as I was blogging about what I was learning about writing, people asked whether I’d write for them. (If you’re interested, you can read the story of how I got started here: https://smartblogger.com/online-career).
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. This best content maketing course is made up of four 3 week courses on the following topics –
I’ve never written a cold email to potential clients (it is a valid tactic, and many copywriters use cold emailing to find clients). I got all my first clients through guest posting. I wasn’t planning to be a copywriter and I didn’t feel ready for it either, but as I was blogging about what I was learning about writing, people asked whether I’d write for them. (If you’re interested, you can read the story of how I got started here: https://smartblogger.com/online-career).
Tip #4 – The best copywriting courses out there will probably cost you a thousand bucks or more. I’m looking to purchase Gary Bencivenga’s program next. It’s a DVD home study course that costs $5,000. Does that sound like a lot? One project for me is worth between $15,000 and 25,000. If I learn one thing from that course that improves my copy enough to get more projects like that, then the $5,000 was a bargain.
Lack of creative license. Though you may think content writing will give you a chance to showcase your creativity and rousing ability with words, in fact, most content writing is seen as a way to sell a product or simply inform a reader of the facts. In a content writer role, you will likely be writing about dry or dull topics, though you may get a chance to also write copy for more engaging projects on occasion. Your employer will dictate the topics you write about, and you will need to learn to be flexible and engaged on even the most obscure or boring subjects, regardless of your personal preference.[4]
To some writers, writing online content is basically equivalent to journalism. They contribute articles to e-zines, corporate blogs, and other such places on the web. Yet more content writers spend their days working exclusively for small businesses, and some even write content for government websites.  Content writers are full-time employees and independent contractors. We are SEO specialists and html experts. We’re reporters, experts, comedians, and salespeople. We’re the filter and the amplifier that sends your voice out into the universe, and when used effectively, we are the keys to success on the web.
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded!
Tip #9 – Cultivate discipline as a daily practice. If you rely solely on passion and motivation, you’re screwed. You need to have the thick skin of a professional and be able to get things done even when you don’t want to or don’t feel like it. Read the book: The War Of Art by Steven Pressfield. It’s a quick read, but it will give you a framework on how to think about getting your work done.
You’re going to get exposed to TONS of brands.  And some of these brands sell in excess of $100,000,000/year of just a single line of products.  Even if you’re dealing with something trivial as laundry detergent, you’re still dealing with enormous sums of money!  This is a great thing.  That’s because when you’re dealing with that much money, people are VERY CAREFUL with making moves.
Excellent post Henneke 🙂 Listening connects dots, and connecting dots helps you craft inspired, goading copy that influences readers to take beneficial actions. But we need to learn how to listen before actually listening. This skill is largely a lost art. Writers often create content based on their wants, totally ignoring the needs of their audience. Listening is the first step in matching reader needs with your copy creations.
The content writer doesn’t just write 500 words on how great your hat shop is and call it a day; a good content writer will ensure that in addition to content being fresh, it’s also optimized for the specific keywords that are going to increase your search ranking, bringing more visitors to your site.  We understand the value of a great headline, appropriate keyword density, and keep up with current SEO best practices to ensure that the methods we’re using are the most effective.  If you’ve been seeing your search ranking sinking, a good content writer can dig you out of the hole of SEO silence.
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