Just ran into this blog post via LinkedIn and I’m soo glad I did! I mostly do social media and digital communications but I find that a lot of the that has to do with the ability to write in a way that gets people excited and willing to try a new product or share something with a brand. For that reason, I’ve been trying to learn as much as possible about copywriting. These tips are excellent! Some of these I’ve used frequently but verbs over adjectives is a new one for me. Thanks so much for sharing these!! 🙂
When the marketing team starts to grow, who leads content marketing gets more interesting. With a team of three marketers, you can approach content marketing a couple ways. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel. Or, two people can own content marketing activities, while the third owns the rest.
It can help, but other degrees also have content writing value. For instance, the ability to synthesize and relate complex information is key to content writing, but can also be acquired from studies in education or philosophy. Companies that offer content writing positions tend to find it easier to train someone in a complex topic than to train someone to write, however. For example, as a healthcare professional with mediocre writing skills, you're less likely to be hired as a healthcare content writer than a strong writer with no healthcare background (but who can be trained in healthcare topics).